facecar Telematics Experience Innovation Event: Cross-Platform Telematics Experience

Just as smart devices set off the tide of the mobile Internet, the automotive industry is bound to enter the era of Telematics. The user-centered connected car experience inevitably becomes the focus of attention, now people's expectations of the car is far more than the use of transportation value, and more hope that the car can be full of human care and emotional interaction, in different scenarios can be intelligently adapted to the way of interaction.

On November 12, the cross-platform Telematics Experience Event hosted by facecar was successfully held in Shanghai Huizhi International Business Center. With the theme of "Cross-platform Telematics Experience", the event attracted more than 40 well-known experts and corporate elites from domestic and foreign automobile manufacturers, third-party service providers and professional research institutions. At the conference, Cheng Ran, Executive Director of Meihua Research Institute, Zhu Jiaming, Director of Experience and Innovation of facecar, Cheng Quan, HMI Expert of BMW China Automotive Program, and Liu Xiaobei, Director of Innovation and Strategy of Bosch Group, and other experts shared their insights and research results on Telematics.

President Cheng Ran first brought a wonderful opening speech, he said, Telematics is not part of the Internet / mobile Internet, the current stage of Telematics and interaction design to the core of safe travel, should be for the user, and focus on the experience in the scene, with more secure, convenient and efficient characteristics.

In the theme session, facecar, the organizer of the event, released the "Telematics User Scene Library Research Report". Mr. Zhu Jiaming, the main speaker of the report, clung to the theme of "Cross-platform Telematics Experience", and introduced from the innovative cases, mainly focusing on the potential scenarios of future Telematics, analyzed the user needs under typical scenarios, the transformation of interaction channels between different scenarios, and the research method and process of user behavior library. Mr. Zhu Jia Ming introduced the topic of "Cross-platform Telematics Experience" from the innovative case, analyzed the user demand in typical scenarios, the transformation of interaction channels between different scenarios, and the research method and process of user behavior library, which comprehensively and graphically demonstrated the research results of facecar cross-platform Telematics.

As an industry leader, BMW's HMI expert, Dr. Cheng Quan, not only launched a detailed analysis of how to make safe, convenient and enjoyable Telematics products for users, but also demonstrated the cool functions and humanized design of BMW's Intelligent Telematics applications to the guests through a short video clip, making BMW's advanced Telematics innovation concepts and excellent product achievements the focus of the whole venue immediately.

Dr. Cheng Quan also mentioned that BMW's existing products have involved various interactions such as touch screen and gestures, and will stick to its own application principles to make the most suitable intelligent car networking products for driving behavior.

In addition, Bosch, as a global leading technology and service provider, also actively shared dry goods at the day's event. Mr. Liu Xiaobei, Director of Innovation Strategy of Bosch, said that Bosch is also actively exploring the market in the field of Telematics and is committed to become a leader in intelligent control of automotive terminals and autonomous driving technology. Mr. Liu Xiaobei elaborated on the highest level of Telematics experience from the core points of how to establish in-vehicle ecosystem, user interface experience enhancement, and in-vehicle interaction product evolution, and interactively discussed with the guests on the cooperation situation and typical problems of Bosch's mySPIN products and domestic car manufacturers. Responding to the question "Bosch mySPIN and Ford Applink are very similar", Mr. Liu Xiaobei said Changan Ford is actually cooperating with Bosch mySPIN, and Bosch has absolute confidence in the maturity of development, domestic and foreign brands' application, and the integration and expansion of voice system.

Based on the interaction principles of specific task scenarios sorted out in the research report of facecar, the guests carried out intense collision of ideas in the form of workshop and came up with specific interaction design ideas under the corresponding specifications, which made a richer content expansion for the current research of user behavior under the segmented scenarios of Telematics. In the free communication of the participating experts, facecar cross-platform Telematics experience activity was successfully concluded.

China's Telematics industry began to rise in 2010, after 5 years, Telematics terminal technology has been continuously developed, innovative products have been born, but there is no lack of user experience of some products micro-voices, while many car owners can not fully feel the convenience and fun of Telematics. facecar Telematics experience innovation and interactive platform comes at the right time, focusing on Telematics products and services experience research, through the analysis of Telematics user insights, combined with market trends and information technology, to help enterprises explore new business opportunities for Telematics, and explore the infinite connection between people and cars may provide a key driving force for the future of car experience innovation. It focuses on the research of connected car products and service experience, and through analyzing the insights of connected car users, combining the market trend and information technology, it helps enterprises to explore new business opportunities of connected car and the unlimited connection between people and cars, which will provide a key driving force for the future innovation of automotive experience.